We developed a monthly email newsletter for Progress Travel with a focus on showcasing their top travel deals in a structured, easy-to-navigate format. The goal wasn’t just to make the emails look good, it was to improve engagement and drive more qualified leads to the agency. 

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For context, the travel industry typically sees average email performance in the range of 20–30% open rates and roughly 1–6% click-through rates (CTR). 

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​Our result? We achieved a 68% open rate, along with a 17% click-through rate. The outcome reflected not only strong subject line strategy, but also engaging content and focused calls-to-action that made it easy for readers to take the next step.