We were tasked with promoting four special group bookings with Collette for Progress Travel, each tied to a different destination. Rather than treating these as standard promotional posts, we built a themed content campaign designed to stop people from scrolling and create a memorable connection to each trip.

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The concept was to turn the agency owner into a recurring character that adapted to each destination. Each reel was built to be light, visually engaging, and shareable, while still clearly tying back to the travel packages being promoted.​

 

The campaign performed strongly across both Facebook and Instagram, generating hundreds of likes, a high volume of comments, and consistent engagement from both clients and industry professionals. The latter sited the personaliziation of the ads and the huminization of the agency as a reason for the audience's connection to the reels. 

 

Beyond engagement metrics, it also sparked direct outreach from other travel representatives who specifically referenced the campaign and asked about replicating a similar promotional approach for their own group departures.

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Most importantly, the campaign translated into results: the featured group trips saw strong booking activity and filled quickly.